Learn from the
best cultural leaders

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Our Masterclasses focus on fundraising, digital marketing and communication strategies.

  • LEARN from thought leaders
  • DISCUSS in breakout sessions
  • SHARE your solutions
  • NETWORK within the community of art professionals

Communicating the Arts and Culture Business’ Masterclass assemble the arts sector’s big ideas in professional development. Get a robust understanding of your environment and learn the key skills you can apply right now.

Duration: 90-minutes
Limited to 30 participants

”So excited about this opportunity to connect digitally with the CTA community, though we currently are physically apart.” Helena Nordstrom, Fine Arts Museums of San Francisco.


''Rendez-vous'' every week.

  • Challenges:
    – How to transform fear and lack of cultural awareness to curiosity and understanding among general audiences and staff?
    – How to represent Muslim cultures authentically and engage with Muslim audiences?
    – How to give voice to the Fine Arts Museums of San Francisco to an audience beyond the SF Bay Area so as to amplify the result of the substantial institutional effort?

    3 skills you will learn:

    1. Preparing organizations for challenging global topics through a variety of collaborative and innovative tactics.
    2. Creating an effective PR shield to preempt public backlash regarding controversial subjects
    3. Strategies to engage new audiences

    Linda and Helena presented this inspirational case study at Communicating the Arts, Copenhagen June 2019


  • Skills you will learn:

    1. Through social media, PR and marketing you can meet audiences that think the museum is not for them and they might not like what you do (because maybe you actually did something wrong –) Use this opportunity to connect and learn from your audience
    2. Include your critics
    3. Acknowledging you did wrong will help you to learn
    4. How to be humble and open to redefining who possesses expertise and knowledge.
    5. Remember to consider the community and context of your audience.
    6. Step outside your Institution’s comfort zones more than once in a while.

    Register Masterclass #9: Black voices: Why we failed.

  • 3 Skills you will learn:

    1. The power of brand to integrate teams
    2. Adapting communication to the challenging, remote working environment
    3. Flattening team hierarchies to hit very ambitious timelines



Online Ticket

1 Masterclass: AUD90 (GST Included)

USD60 – 55Euros

In registering for 1 masterclass, you offer a ticket to a performing art to attempt.

Register Masterclass #8: “Contemporary Muslim Fashions – Weaving Together an Exhibition”

Register Masterclass #9:Black Voices: Why we failed.

Register Masterclass #10:”Uncertain future, crisis: Reopening a new, mindful museum”

What is included in your ticket?

  • Exclusive access to cultural leaders
  • Speakers’ presentation downloaded
  • Recorded video
  • “Best of 2019”: best practices from the Communicating the Arts and Culture Business conferences
  • Professional certificate

Special offer: Multiple tickets

Discounts are available for multiple tickets purchased at the same time :

Buy 4 tickets, get 1 free (saved AUD90)

Please contact for this special offer.

Read the Terms & Conditions.


Profile of participants: Art professionals working in heritage, visual and performing art.

They are involved in communication, marketing, digital public programmes, education and development. They are from all continents and love the arts.

Each Masterclass assembles arts professionals from cultural institutions – private and public, historic and contemporary, large and small, established and starting up – to challenge ideas and find solutions.



Clementine Py
Head of Communication
+61 490 415 788

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